Advertising professionals from all over the country came together to celebrate quality work, advancements in our industry and in search of inspiration for new ways we can influence our society through the industry. On Sunday, June 5, 2016 we all gathered at the land where dreams come true – the Disneyland Resort in Anaheim, California – and celebrated work that once started off as nothing but a dream, or more realistically, an idea. At this year’s ADMERICA annual national conference, we celebrated strides in diversity and inclusion at the Mosaic Awards, where we acknowledged cutting-edge work by professionals and students.
The night kicked off with strong and influential opening remarks from the AAF’s Chief Operating Officer, Constance Cannon Frazier. Her moving and powerful words not only grabbed the attention of all those present, but sparked conversation around accountability in our diversity efforts. She raised good points that have grabbed our attention in the industry, such as the issues surrounding the the role of a Chief Diversity Officer. She challenged us to acknowledge and respect the importance of the role, which like many others of its kind, that is created to guide and strengthen an agency as it builds and moves forward. She cleared up any preconceived notions of the terms diversity, inclusion and multiculturalism to those who see these words as nothing more than buzzwords for profit increase or entry into a new market. “They speak to the very soul of the industry, and ultimately, to the very soul of our nation.” Frazier expressed, just as the work from the night’s recipients did as well.
After Constance Cannon Frazier’s opening remarks, the night commenced as we celebrated the recipients of the Mosaic Awards, along with a new installment, the Mosaic Media Image Awards. View a full list of recipients here.
The night was full of uplifting moments during each of the recipients’ acceptance speeches. Moments like Wieden+Kennedy’s “We’re all just a kid from somewhere” slogan, which was inspired by their “Rose from Concrete” campaign for Powerade. Showing that no matter how old we are or where we are in life we are all just a kid from somewhere working for what they want. Another strong moment came from Lucinda Martinez’s acceptance speech for Media Champion, when she totouched on the difficulties, stigmas and discrimination for multicultural individuals and how they have to work that much harder to get through it all. “Others get opportunities, we get chances. They get doors open, we have to crack and push open a window. Others get a pat on the back, we get a tap on the head.”
The Mosaic Awards were amazing to say the least. Each of these amazing individuals did a remarkable job of creating messages that leave an impression that goes past the selling point and sticks with individuals themselves and not merely the consumers we make them out to be. I cannot wait to see the work that will be inspired from that beautiful Sunday night and can’t wait to celebrate them at next year’s Mosaic awards.
About the Author
Jake Quintanilla is an Account Executive at DigitasLBi where he has worked on multiple accounts including MillerCoors and Sprint. He is the founder of the Mi Casa Es Su Casa network that focuses on educating, celebrating, and representing the Latino and Hispanic culture within the advertising, entertainment, and technology industries.